Website for CA Firms: How One Practice Signed 34 New Clients in 3 Months
A website for a CA firm needs to do three things: show that the firm is credible, explain its services in plain language, and make it easy to get in touch. Clients hand their accountant their income, their tax and often their business secrets. Before they call, most of them check you online.
Darshan Galani & Co., a chartered accountancy practice, had never had a website. After we built one, the firm started receiving enquiries through Google for the first time, and signed 34 new clients within three months of launch. Here is how, and what any CA firm can use from it.
The problem: no website, no way to check
For years, the practice grew on referrals. That works, until a referred client searches the firm's name before calling and finds nothing. Or a business owner searches "CA for GST registration near me" and finds three other firms with proper websites.
No website does not look neutral. To a careful client, it raises a question: is this firm established, and is it still active? In a profession built on trust, that doubt is expensive.
What a CA firm website needs
1. Credibility in the first screen
Name the partners, their qualifications and the years of practice right at the top. A real photo of the CA works far better than a stock image of a handshake. Clients want to know who will handle their file.
2. Services in the words clients search for
Clients do not search for "assurance and advisory". They search for "income tax return filing", "GST registration", "company registration" and "tax audit". Each main service should be explained clearly, in the terms people actually type into Google, with who it is for and what the firm handles.
That structure is also what lets Google understand the site. For Darshan Galani & Co., a clear content structure and an SEO foundation were part of the build from day one, which is why enquiries started coming from search rather than only from referrals.
3. Professional, within the rules
CA firms work under ICAI guidelines on what a website can and cannot include, such as claims of superiority and how fees or clients are presented. A good site feels confident without breaking those rules. Our guide to ICAI website guidelines for CA firms covers what is allowed.
4. An easy, private way to reach you
Financial questions feel personal. Give visitors a simple enquiry form, a click-to-call number and WhatsApp, and tell them how quickly you will reply. The easier the first step, the more people take it.
5. Built to be trusted on a phone
Most first visits happen on a mobile. A site that loads fast and reads cleanly on a small screen signals a firm that is organised and current, which is exactly what a client wants from their accountant.
The result
| What changed | Result |
|---|---|
| Website before | None |
| Enquiries from Google | Started for the first time |
| New clients signed | 34 |
| Time from launch | 3 months |
Read the full Darshan Galani & Co. case study.
A quick checklist for your CA firm website
- Can a visitor see who the partners are and how long you have practised?
- Is each main service explained in the words clients search for?
- Does the site follow ICAI guidelines?
- Can someone contact you in one tap on a phone?
- Does your firm appear when someone searches for your services in your city?
Want a website like this for your practice?
We build websites for CA firms from a blank canvas, focused on trust and enquiries. Get a free website audit and we will show you what is holding your current site back, or see our website packages and pricing.